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Marketing & Analytics

Digital Marketing Portfolio

Deploying high-impact Google Search, Display, and Meta advertising campaigns built on strict, data-proven ROI

How We Grow Brands

Our Marketing Expertise

Combining consumer psychology with technical optimization to maximize your return on investment.

Google Ads (PPC)

Capture high-intent buyers searching on Google. We develop responsive search campaigns (SEM) and design target-oriented Display Network banners to maximize click-through rates.

Meta Ads (Social)

Target prospective customers on Instagram and Facebook. We build hyper-focused custom audiences, deploy social lead generation forms, and run high-converting visual retargeting.

Search Optimization

Establish long-term organic authority. Detailed keyword mapping, semantic copywriting, speed optimization, and search engine crawls to grow non-paid inbound traffic.

Conversion Rate (CRO)

Convert passive traffic into active leads. We execute A/B tests on landing pages, optimize Call-To-Action pathways, and audit user flows using session mapping.

Proven SEO Results

Scaling Organic Visibility

Continuous month-over-month traffic growth and dominant search performance across global markets.

1.96
Million Clicks
9.56K
Impressions
6.6
Avg. Position
0.5%
Click-Through Rate
SEO Results - Google Search Console showing 1.96M clicks and organic growth
Local SEO & GMB

Verified Local Dominance

Converting searchers into foot traffic. Profiles optimized for WDI Hair Studio, V-Tech, and Anvi Tech.

1186
Profile Interactions
1509
Direction Requests
250
Google Search Impact
Milestone Growth
Local SEO & GMB Optimization showing 1186 business profile interactions and Google Search Impact milestones
SEO Case Study

Jodhpuri Suits — E-Commerce Revenue Growth

From zero organic visibility and no online sales to ₹88K+ in direct e-commerce revenue. IOIT executed a full-stack SEO overhaul including technical optimization, keyword mapping, and UI friction removal that turned organic traffic into paying customers.

₹88K+
Revenue Generated
157
Keywords Ranked
1.2K
Organic Traffic
6.9K
Referring Domains
The Strategy

Full-Stack SEO + Website Optimization

Jodhpuri Suits had zero online sales and low organic visibility. We implemented a comprehensive SEO strategy that transformed their digital presence into a revenue-generating machine.

  • Technical SEO Overhaul: Complete site audit, speed optimization, schema markup, and crawl error resolution.
  • Keyword Mapping: Identified 157+ high-intent product keywords and built topical authority across key landing pages.
  • UI Friction Removal: Streamlined the purchase flow, reducing cart abandonment and boosting conversion rates.
Jodhpuri Suits case study showing traffic growth and ₹88K revenue on Dukaan platform
Client Case Study

Timbry Plywood — Lead Generation Campaign

IOIT developed a unified search, display, and social lead generation model for Timbry Plywood. By combining high-intent Google Search campaigns with visual retargeting and custom-targeted Meta Ads, we built a highly lucrative lead engine for their B2B wholesale division.

2020
Impressions
60
Clicks
₹50.69
Avg. CPC
₹3,040
Total Spend
Google Search Ads

Intent-Driven Search Ad Setup

We structured responsive search campaigns to target high-intent B2B search terms. By bidding on terms such as "Plywood Manufacturers in Bangalore", we captured commercial contractors, interior designers, and distributors at the exact moment they sought wholesale supply.

  • Sitelink Extensions: Added deep links to "Shop Now" and "Buy Plywood" to optimize conversion pathways.
  • Targeted Copywriting: Used strong, keyword-rich headlines showing manufacturer-direct pricing.
Timbry Plywood Google Search Ad Mockup
Google Display Ads

Display Network Retargeting

Complementing Search, we launched highly targeted visual banners on the Google Display Network. These banners followed potential buyers who visited the website, reminding them of Timbry's key quality standards.

  • Visual Core Strengths: Showcased critical product specifications like "Waterproof" and "Termite-Resistant".
  • Action CTA: Emphasized direct wholesale prices with a prominent blue "Learn More" capsule button.
Timbry Plywood Mobile Display Ad Mockup
Meta Ads Network

Meta Lead & Audience Generation

To tap into passive social browsing, we launched Meta Ads (Facebook & Instagram) targeting professional tradesmen in Karnataka. We layered demographic tags to specifically isolate building contractors, furniture manufacturers, and interior designers.

  • Instant Lead Forms: Integrated frictionless B2B lead gen forms directly within Facebook and Instagram feeds.
  • Lookalike Modeling: Developed 1% lookalike audiences modeled from existing high-value plywood distributors.
Timbry Plywood Meta Ad Mobile View
Campaign Analytics

Daily Monitoring & Bid Adjustments

Every ad rupee is accounted for. We routed Google Ads tracking and Meta Pixel events to a central dashboard. Daily optimization of bids, demographic filters, and negative search keyword exclusions enabled us to squeeze maximum efficiency.

  • Cost Effectiveness: Achieved an average CPC of ₹50.69 while maintaining a high quality score on all ad assets.
  • Lead Quality Control: Refined exclusion criteria to block residential spam and focus entirely on commercial buyers.
Timbry Plywood Google Ads Dashboard Analytics

Ready to Scale Your Brand?

Let IOIT craft a customized digital marketing and PPC blueprint that converts your target audience into loyal customers.

Let's Discuss Your Campaign